Silva
Silva was an exercise in brand creation that I finished for an early graphic design course at Hampshire College. The project was to create a brand or event from scratch—logos, fonts, color palettes, posters, and merchandise. I chose to build a hypothetical event that focused on taking action against climate change. My first step was to construct a color scheme that had basic earthy tones, but still had a green highlight to make it stand out.
My next step was to establish primary and alternative logos that could work in tandem, but also stand alone. I concluded by designing and creating mockups for different merchandise, including stationery, stamps, business cards, water bottles, pins,
t-shirts, posters, and packages of seeds.
